So it has begun. The challenge is under way.

And Ed leads off with one of his big ideas, the symphony of 4 parts

Research
Traffic
Conversion
Product

This is the big picture view of a business, whether online or not. Starting at the very beginning is market research. Why have a company that produces something that nobody is looking for. Why not find a market - meaning a group of people who all have something in common; be it a need, or an interest, or perspective on something. If you identify that group, you have a market you can offer something to.